Picture this: You’ve just scored the media coverage of your dreams. Maybe it’s a glowing feature in your local newspaper, a spot on the morning radio show, or even a mention in that industry blog everyone reads. You’re riding high, sharing screenshots with friends, and basking in that sweet validation glow.
But then… crickets. The article gets buried under newer stories, the radio segment becomes yesterday’s news, and that blog post slides into the digital abyss. Your moment in the spotlight? Gone faster than a TikTok trend.
Here’s the thing nobody tells you about media coverage: the real magic happens AFTER it runs.
Your Media Coverage Has Nine Lives (If You Let It)
Think of media coverage like a delicious cake. Sure, you could eat it all in one sitting and feel great for about five minutes. Or you could slice it up, share it at different occasions, and savor it for weeks. The smart cookie (pun intended) always chooses option two.
Every piece of media coverage you receive is actually a goldmine of content waiting to be repurposed, reshared, and squeezed for every drop of credibility juice it’s worth.
The Platform Shuffle: Why One-and-Done Is So Wrong
Here’s a reality check: not everyone lives on the same digital corner of the internet as you. Your grandmother might be glued to Facebook while your teenage niece wouldn’t touch it with a ten-foot selfie stick. Your industry colleagues might be LinkedIn devotees, while your customers are scrolling Instagram stories during their lunch break.
When media coverage runs on just one platform, you’re essentially throwing a party and only inviting people who live on one street. Why limit your guest list when you could fill the whole neighborhood?
Your Website: The Media Coverage Hall of Fame
Your website should be like that friend who never stops talking about their accomplishments (but in a good way). Create a dedicated “As Seen In” section or media page where all your coverage lives together in harmonious, credible glory.
Don’t just dump links there like you’re clearing out your digital junk drawer. Add context! Write a little blurb about each piece: “We were thrilled when Food & Wine discovered our secret ingredient” or “This interview taught us that our customers really do think we’re as awesome as we hoped.”
Social Media: The Art of Strategic Humblebragging
Each social platform speaks its own language, so translate your media coverage accordingly:
Instagram: Those quote graphics aren’t going to make themselves! Pull the best quotes from interviews and turn them into shareable visuals. Bonus points for behind-the-scenes shots from the interview or photoshoot.
LinkedIn: This is where you get to be professionally excited. Share the full article with thoughtful commentary about what the experience taught you or how it reflects your industry expertise.
Twitter/X: Perfect for quick celebration posts and threading key quotes. Pro tip: tag the journalist or publication (they love engagement almost as much as you love being featured).
Facebook: Your audience here might prefer the full story. Share more context about how the coverage came about and what it means for your business.
The Newsletter Love Letter
Your email subscribers signed up because they actually care about what you’re up to. They’re your VIP section, so treat them like it! Dedicate newsletter sections to recent coverage, but don’t just copy-paste. Give them the insider scoop: How did this opportunity come about? What surprised you during the interview? What didn’t make it into the final piece?
The Long Game: Evergreen Content Creation
Here’s where things get really fun. That one interview can become:
- A blog post expanding on topics you only briefly touched on
- A podcast episode diving deeper into your expertise
- Social media content for weeks (quotes, tips, behind-the-scenes moments)
- Email course material based on questions you were asked
- Speaking topic ideas for future events
Don’t Be Shy, Be Strategic
Some people worry about over-promoting their media coverage. “Won’t I look like I’m bragging?” Listen, you earned that coverage through your expertise, hard work, or fascinating story. Sharing it isn’t bragging—it’s smart marketing.
The key is variety and value. Don’t just say “Look at me!” Instead, frame it as “Here’s something useful I shared” or “This piece captures exactly why we’re passionate about what we do.”
The Archive Advantage
Six months from now, when someone discovers your business, they won’t know about that amazing article unless you make it easy to find. Your well-organized media coverage becomes social proof that works 24/7, building credibility even while you sleep.
Making It Manageable
Feeling overwhelmed by all this repurposing potential? Start small:
- Pick your top three platforms (probably your website and two social channels)
- Create simple templates for sharing (same format, just swap out the details)
- Batch your content creation—spend an hour after each piece of coverage creating versions for different platforms
- Set reminders to reshare older coverage every few months
The Bottom Line
Media coverage is like a plant. You can let it bloom once and die, or you can tend to it, help it grow, and enjoy its benefits for seasons to come. The choice is yours, but we both know which option your future self will thank you for.
So the next time you score that interview, get that mention, or land that feature, remember: this isn’t the end of your media moment—it’s just the beginning. Now go forth and squeeze every last drop of credibility from that coverage. Your business (and your ego) will thank you later.
Now stop reading and go update that “As Seen In” page on your website. We’ll wait.